Virtual Glamour: Google Unveils AR Beauty Ads for Product Trials
Google AR Beauty Ads: Google has introduced an advertising series called AR Beauty Ads, which allows brands to showcase their products through a virtual makeup try on experience
Here are the main highlights;
- The launch of Google Ads, for AR Beauty grants companies the ability to leverage virtual try on as a marketing tool.
- These ads offer consumers an opportunity to virtually test out makeup products.
- By embracing world tools brands can enhance their engagement, with beauty shoppers and create more meaningful interactions.
Google has recently introduced an advertising offering called AR Beauty Ads, aimed at beauty brands who want to leverage augmented reality (AR) technology to promote their products. These interactive ads provide users with a try on experience making it more engaging for them to explore items.
Google AR Beauty Ads
Currently AR Beauty Ads are available, for lip and eye makeup products. Soon foundation products will also be included. Of displaying static product images brands now have the opportunity to showcase a customized try on experience tailored to each individual user.
When users browse or search for beauty products they may come across these ads that allow them to virtually “try on” lipstick, eyeshadow and other cosmetics. This personalized preview helps users get an idea of the products while also giving brands the advantage of interactive promotional campaigns.
According to Googles tests this technology has shown that shoppers are more likely to spend time on a brands website and seriously consider making purchases after engaging with these AR enabled ads.
The launch of AR Beauty Ads marks an expansion of Googles existing suite of AR beauty tools. The company initially introduced try on capabilities three years ago starting with lipstick. Since then the popularity of AR based shopping experiences for products such, as eyeshadow, foundation and hair color has grown substantially. The increasing popularity of augmented reality (AR) has prompted known brands, such, as L’Oreal, MAC Cosmetics, Fenty Beauty and others to collaborate with Google for AR experiences. In fact, more than 50 beauty companies are now utilizing Googles AR technology. Additionally the platform has broadened its partnerships with third party data providers in order to create a range of digital assets.
Google AR Beauty Ads: New AR Tools for Hair Color and Foundation
Google is now making its AR try on experiences more accessible, by bringing them to browsers in addition to AR Beauty ads. Previously these tools were limited to the Google app. This expansion allows a wider range of people to experience the AR beauty features and benefits for both consumers and brands.
Today Google is introducing a category in AR beauty that enables shoppers to try on different hair colors. When browsing home hair dyes from L’Oreal brands shoppers can now visualize how various shades might look on their hair or on a set of models.
Furthermore an updated feature for trying on foundation is being rolled out. Of seeing foundation shades on pre selected models shoppers can now virtually apply them to their own face for a personalized preview.
These new AR tools will be accessible through the Google app and mobile browsers expanding their availability significantly. In the coming weeks Google plans to introduce try on capabilities for eye makeup and lip products, on the web as well.
More Brands Embrace AR with Google
Google AR Beauty Ads: As more and more shoppers embrace AR beauty features Google reveals that numerous brands are harnessing these technologies to establish connections, with consumers. The company emphasizes that engaging with AR beauty tools on a brands website can lead to increased time spent by shoppers and potential purchases.
Google has made strides in this domain with over 50 beauty brands now offering virtual try ons through AR on their platform. Prominent names like L’Oreal, MAC Cosmetics and Fenty Beauty have joined this trend. Additionally Google has expanded its collaboration with data providers to create assets for AR experiences.
Google AR Beauty Ads
Excitingly Google is now introducing an advertising option for brands; AR Beauty ads. Advertisers can replace static product images with previews that allow virtual try-ones.
With these advancements Google aims to revolutionize the shopping journey for both consumers and brands, within the beauty industry.
